Rather than watching eyes glaze over when you launch into your elevator pitch, try this approach to make your introduction memorable.

Ever been to a networking event and find yourself not knowing what to say? Or how to introduce yourself? Or maybe you’ve stumbled over your first sentences, making less than a great impression.

We are going to change that. Right now.

I’d like to introduce you to the elevator pitch — and then throw it out the window.

Perhaps you’ve heard of it? An elevator pitch is the brief statement you give to introduce yourself or an idea. It’s a pre-conceived answer to the dreaded question of “What do you do?” It’s beautiful, in theory.

But in reality, eyes often glaze over as soon as you launch into “I am a …” or “I recently graduated from X college with a degree in Y.” These answers are boring and repetitive — but it doesn’t have to be that way.

Your introduction can be captivating and engaging, as well as the perfect sales tool.

So get ready to turn your elevator pitch on its head and arm yourself with a Super Hero Story — the most effective kind of elevator pitch.

A Super Hero Story is all about answering two questions:

1. What are your strengths? (Both skills and characteristics)

2. What does the company need? (Problems to be solved, pains to be alleviated, places it can grow. If you don’t have a specific company in mind, think about how you’d answer this for your dream company)

Once you answer both of those questions, figure out exactly how you can use your strengths to solve the major pain points of the organization. In other words, how you can be a Super Hero for the organization.

Got it? Write it down. (Want more help with your Super Hero Story? Check out Your Free Guide to Getting Hired.)

Thought you were done? Think again! Now we’re going to transform your Super Hero Story into a question.

Why a question? Simple. Questions engage. They’re one of the best tools for building your network. People love questions, because it allows them, no it asks them to share their stories. And the most effective networking involves listening, not talking.

The easiest way to do that is to frame your Super Hero Story as a problem. In other words, figure out what problem you solve and then ask your audience if they have ever experienced it.

When they respond with a story or an exclamation of connection over a pain you understand, follow up with a short and sweet statement about how you fix the problem.

Wait… what exactly?

Figure out what problem you solve (or want to solve). Ask them if they’ve ever dealt with it. Bond with them over the pain they feel from the problem. Tell them you take away their pain! Ta-Da!

A few examples to help illustrate:


“Have you ever wished more people would open your emails?”

Yes! Even though we are above industry benchmarks, so many go un-read each week!

“Well, I write compelling email subject lines, getting people to open them — and email copy that entice people to click!”

UX Designer

“You know how you go onto some websites and you don’t even know which button to click or where to go?”

Yes! That is so frustrating.

Well, I help companies design websites that are easy to use and navigate with really high conversion rates.”


“Have you ever thought about the way that you feel when you walk into a bank?”

Wow, I can’t say that I have every really thought about it.

“Most people haven’t! But that’s my talent: to design experiences that makes you feel safe and confident.”

Now it’s time to write yours! Please share your story in the comments — I’ll be around to help you craft a winning Super Hero Question.

Rebecca Rapple helps good people get great jobs by teaching them how to standing out in the right ways. If you want lots of innovative tips, check out her FREE 21-page Guide to Getting Hired.


  1. Lcalloway

    Have you ever wished people in your company would use more creativity instead of being so tied up by day to day problems?

    “you bet.”

    Me too! That’s what I do. I create playful two or three minute meditations that engage people’s creativity and sense of new possibilities.

    thank you for the ideas!
    Linda Jo

  2. Friendlyfair

    Unfortunatley a lot of people (and explicit sales man) are realy good in talking and selling, but they don’t unterstand to listening what the client and customer want. They have to create a good partnership and with that comes the deal. “… most effective networking involves listening, not talking.”

  3. Watchrepaircente

    Do you ask yourself why my company conversions arnt better?

    ‘ yes I do ‘

    Thats what I do , increase coversion rates and drive sales .

    • Revolutionary Rebecca

      You’re certainly getting the idea – although I would add in either how you increase conversions or specify which type of company conversions your talking about.

      Great job!

  4. Watch Genie

    I attended a sales seminar some years ago . One of the key ways to be a great salesman is to identify your customers needs and demonstate you can meet them . It works ….

  5. Admin Forums

    That is a great idea, I think I may apply those skills whilst going for some job interviews I have lined up 🙂

  6. Alex

    Thanks for the advice . It sounds simple , I,ll give it a go for sure ..

  7. Debra

    Thank you, Rebecca! Concise, to-the-point, do-able. I like it!

  8. M.A.

    As a manager (or as an executive) do you ever wish that all the administrative questions, paperwork and logistics just GO AWAY or get done on their own, so you can focus on managing (or growing) business?

    “yes, I hate dealing with all that stuff”

    Well… this is my specialty. I make things disappear from your administrative “to do list” by simply taking care of them.

    Or what if he answers “well, I know that administration is an important part of any profession”

    in this case I would reply

    “Absolutely! Many executives feel this way. But this is where I come in – I reduce your administrative work load so you can focus on bigger things… such as growing your client base or giving more attention to your existing clients as you know it’s increasingly more important in our current economic environment”

  9. Alex

    I like this . You create a problem and offer the solution . Nice.

  10. Chris

    Great concept . The best solutions sound simple … when you know them .

  11. Steff @ ex back

    Have you ever dreamed that everything stays in place at home so you don’t have to search for it or having to clear the clutter from time to time?

    ” Oh yeah, it’s really annoying.”

    ” I know! This is what I strive to deliver when I design spaces for my clients.”

    * This is amazing given that I’m a hopeless networker. You’re awesome. Thanks Rebecca.

  12. marriage registration

    I am a professional marraige consultant, many a times people do not get their marriage registered which is absolutely essential so i ask them the following quesion
    Do you have any proof of your marriage?
    Well, i can help you in getting a marriage certificate which is the most solid proof of your marriage and it helps in you in many other legal procedures like applying for visa etc

  13. Watchrepaircentre

    Thanks , thats a great idea . The best ideas seem so simple . Great …

  14. Alex

    Do you wish your staff could generate new exciting leads

    Yes that would be great .

    Fantastic , thats what I do ..

  15. Dyan

    I am a new Home health care sales Rep, looking for a creative introduction to begin establishing relationships with all my physicians office. Any suggestions

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