Want to recruit more Millennials? Here’s what 20-somethings really care about when they look for a new employer.

Considering the noticeable shift in technology, it’s no wonder the younger generation now permeating corporations is demanding more than ever. For recruiters, these new demands can seem impossible to meet at first glance.

But as recruiters and businesses take a closer look, more and more recognize how they can benefit from the requests of this up-and-coming workforce.

Why? Because salary is not the only aspect the Gen Y workforce takes into consideration when finding a new job. Instead, Gen Y workers often place a higher value on the perks and benefits of a job—and many businesses see this as a win-win.

As a recruiter, here’s how you can attract top-level Gen Y talent without shelling out extravagant salaries:

1. Offer the option to work remotely

Many businesses see telecommuting as dangerous. How will you know what your employees are doing? What if people slack off at home and their productivity decreases?

For Gen Y workers, however, having the option to telecommute shows a level of trust. The trust shown by businesses to allow employees to work out of the office creates more value among the workforce, making them want to work harder for you.

While you do not need to offer full-time telecommuting options, allowing your employees to work from home one day a week can be an attractive offer, as can increasing the number of days an employee can telecommute the longer that person is with the company.

2. Upgrade your office with modern and ergo-friendly furniture

Gone are the days of executive desks and boardroom style chairs. Now, Gen Y employees want to feel comfortable in their workplace. More importantly, they want to feel healthy.

In the past, employees were required to sit for long hours at a time. Now, more and more studies show the health risks of sitting behind a desk for hours on end. These studies have created a need among savvy employees for ergonomic, modern office furniture instead of clunky leather chairs.

When a new recruit walks through your office to interview, make a strong first impression and show off your non-stuffy side through your office furniture: a treadmill desk, a standing desk or any modern design that makes work a little more fun, energetic and healthy.

Show potential employees you care for their well-being while at work. Your employment package will appeal to more Gen Yers if the workspace is modern and health-conscious.

3. Partner with local businesses to offer community-centric perks

Gen Y workers place a high value on work-life balance. This is particularly true with so many young families who have two household incomes or tight budgets. To help, recruiters and businesses can make deals with other businesses in the area, making life a little bit easier on their team.

When a business partners with surrounding local establishments such as daycares, gyms and restaurants, everyone wins.

As a recruiter, your company will look more attractive because of the perks from local establishments you offer employees. For the employees, these perks can save money and provide new opportunities that a larger paycheck each month might not have offered. The community also benefits because the business and its team supports other local small businesses.

By partnering with local businesses, your company shows passion for the community where you work. In addition, you make life a little bit easier on the people who work hard to build your business.

Attracting the younger workforce does not have to be difficult when you offer the right benefits. Consider these to capture the attention of the Gen Y workers you need to help fuel your business’s innovation and growth.

Kimberly Crossland is a small business owner who has done her fair share of recruiting in the corporate world and for her company. She’s also a Gen Y worker who places high value on benefits, such as a treadmill desk, over monetary compensation and understands how important this is to the recruitment process.


  1. Megan

    I couldn’t agree with this more! Especially in terms of Telecommuting. Being required to go into a physical location every day seems like such a waste of hours! Of course, it’s lovely to spend face-time with your colleagues – and I think that regular meeting with them is extremely valuable – but every day? As the article says – we have email.

    I love being able to organize my days the way I see fit. I think most people are more than capable of understanding that projects need to be done on time and deadlines need to be met – we’re grown-ups! “It’s the way it’s always been done” just doesn’t seem to be a very compelling reason to do something – and if an employer didn’t trust me to do the work I agreed to do, regardless of my physical location – why did they hire me?

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  3. Patti Chaffee

    I have seen all of this as well and I will add a few more. It seems to me that it isn’t necessarily the need to work remotely that is as important as the need to make their own schedule. I find many Gen Y workers are befuddled by the 9-5 idea of work, They live on their cell phones and their tablets and often work before 9 and after 5, but they would still love to have the opportunity to train for their upcoming marathon or to pick up their children after school. Many Gen Y folks, and Gen X, for that matter, want to spend some time in the office connecting with their coworkers, yet have the opportunity to make their own schedules (within reason) and have their work stand on it’s own. Secondly I would add that many Gen Y workers are drawn by the prospect of giving back. This generation is much more altruistic and truly covets the opportunity to participate in a company that is giving back to the local community, is going green in an effort to help save the environment, and/or is embracing a charity or local organization that they believe in. All of this, coupled with the above, would make for a powerful package indeed.

  4. Submaza Portal

    I agree with you Megan. Exactly these skype meetings. I really don’t appreciate this. A face to face talk is always the number one option. Though today we are so much surrounded by technology. We have to use it anyways.

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