These days people expect, even demand personalized, relevant communication. Personalized subject lines in emails garner a 26% higher open rate than those that aren’t personalized.  In order to attract and recruit prospective students with effective, personalized messaging, you first have to

These days people expect, even demand personalized, relevant communication. Personalized subject lines in emails garner a 26% higher open rate than those that aren’t personalized.  In order to attract and recruit prospective students with effective, personalized messaging, you first have to truly understand who your target audience is.