It’s no secret that Millennials hate their entry-level jobs. There’s nothing more depressing than spending four years in college thinking you’re building the foundation for a successful career only to find yourself fetching coffee and licking three thousand envelopes in a stuffy office. Anyone else with me on that?
I started blogging when I was a sophomore in college, and because of my blog and the ability to effectively stalk people on Twitter, I was able to land a job working from home for a mid-size PR agency based in New York. And guess what? The ways I leveraged blogging to skip entry-level work can be replicated by anyone with a computer and a few good ideas.
So how can you skip an entry level position by blogging?
1. Show what you know
The only way to skip entry-level positions is to show potential employers you have more skills and better ideas than their entry-level employees and therefore are worth more money. A blog is the perfect platform to showcase great ideas, show potential employers you’re actively thinking about your industry and demonstrate your great skills without having to serve coffee for the next year.
As Penelope Trunk says, if you blog, “Potential employers will look at your ideas instead of your experience and you will not look entry-level if your ideas are good.”
2. Drive results before driving results matters
A year after launching my personal blog, I launched a project asking women to write letters to their 20-something selves. I collected letters from top bloggers and pitched the idea to traditional media publications. This project landed me an interview on NPR’s All Things Considered and my site was featured on New York Times.com, Chicago Tribune.com and a number of national and regional media outlets.
As a PR girl, I was able to show I knew how to create social media programs that spread, I had the project management skills to roll out big ideas and I was able to secure major media coverage. My blog allowed me to show that I could drive results — and yours can, too.
Are you studying film? Create a creative YouTube video and make it go viral. Are you looking to get into journalism? Pitch a few stories to well-known sites and get your work published. Once you get a featured in a media outlet, you can leverage that to build your business, get a promotion and make more money. (Check out this post where I explain how you can turn a media placement into a promotion.)
3. Never suffer through a bad networking event again
The truth is you probably won’t meet many senior professionals at networking events. But blogging and social media give you the opportunity to connect with major players in every industry without leaving your house.
Find people who are doing what you want to do, follow them on Twitter, quote them in blog posts, and comment on their blogs. Networking via social media is the best way to get your skills in front of potential employers.
For example, I landed a job using Twitter. Yes, Twitter. How can you do the same? By finding people on Twitter who have the job you want, and talking to them, which can lead to opportunities — and then closing the deal by meeting them in person. Here is exactly how it happened to me.
Cassie is a writer, social media specialist, entrepreneur and PR girl who has built digital programs for Fortune 500 companies, entrepreneurs, small businesses and bloggers. You can find her shelling out PR and career advice weekly at AskaPRGirl.com.