4 Headline Hacks to Create an Irresistible LinkedIn Profile

Sep 16, 2013 - Joe Matar

If you were to Google yourself right now, what would you find?

Your LinkedIn profile is probably one of the first search results you’d see. If the thought of new customers, business associates or recruiters finding your profile has you cringing, it’s time for a little TLC.

Here’s the good news: it’s easy to stand out from the crowd with your LinkedIn photo and headline. Think of your photo and headline as your own advertising “hook” showcasing your professionalism to any new business connections.

And your headline is the place to shine. But the vast majority of people on LinkedIn allow their headline to default to their current job title. What a snooze fest!

“Director of Program Management” or “Accountant II” won’t tell us anything about you as a person. (Click to Tweet!)

Stuck on what to write? Here are four LinkedIn headline hacks with examples to kickstart your creativity:

1. Expert status

Use this headline hack if you want to establish your expertise (even if you’re a budding expert).

Expert status headline hack formula: {Keyword/subject matter expert area} who {does what} for {client, company, audience, project}. {Proof point}.


  • Personal Chef specializing in gluten-free diets. Winner Seattle Personal Chef of the Year 2012.
  • Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months.
  • Bestselling Author and Professional Speaker energizing audiences to overcome limiting beliefs. 90%+ sat ratings.

2. Claim your niche

Use this headline hack if you want to be found for one or two specific keywords/key phrases relevant to your industry.

Claim your niche headline hack formula: {Keyword(s)} | {your specific benefit or focus area}


  • Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing
  • Tax Accountant CPA | Specialist in family-owned businesses with revenues of $1-$5 million
  • Childhood Autism Psychiatrist | Specializing in diagnosing, treating and supporting families with autistic children

3. Direct to customer

Are you in business development, sales or building your own company? This may be the headline hack for you!

Direct to customer headline hack formula: {Attention-grabbing question} + {Who you are} + {who you help}. {Proof point}. OR {Attention-grabbing question} + {Free resource}.


  • Need capital? Banker for early-stage technology growth companies. Clients include XYZ and ABC.
  • Need talent? Exec Recruiter helping mid-size manufacturing companies find top talent. Clients include LMN and OPQ companies.
  • Need to recharge your career? Join my FREE webinar on 5 things you MUST do before you search: {short bitly.com link}

4. Creative cat

Creative cat headlines don’t have a formula, but they’re included here because they’re incredibly effective when done well. If you choose this type, your headline should include who you are, who you serve, how you benefit them and your personal style.


  • Copywriting artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner
  • Former overweight food lover turned health nut coaching fellow foodies in the joys of the Paleo diet (YUM-O)

Which headline hack will you try out? Do you have another headline hack that’s working for you? Share in the comments below!

Michelle L. Evans is a career strategist who helps professionals think bigger about what’s next in their careers. Grab her free report, 5 Simple LinkedIn Hacks To Create A Profile That Rocks (even if you’re not looking for a job), for some seriously helpful advice to stand out as the valuable pro you are.