Recruiting & HR
Which would you prefer: a hero’s journey or a jester’s folly?
If you personally identify with one of those archetypes, the question hits home. For job seekers looking to make a huge commitment to a company, the archetype of your employer brand can have a big impact on their decision making.(read more)
Once upon a time, companies could simply post job openings and the applications would pour in.
Today, that’s not the case. Whether it’s a fairytale or ancient history, the days of passively sharing job postings and expecting top talent to knock on your door are long gone.(read more)
While the future of artificial intelligence in all fields including recruitment marketing is cloudy, to say the least, the big question right now is: can artificial intelligence help you attract more quality candidates, faster? As a talent acquisition professional, you’re already executing on a fleet of strategies to lure talent into your hiring funnel. And unlike your recruiting strategies further down the funnel (like at the point of phone screens and interviews), here at the very tip-top of your funnel, it’s crucial to get attention, make a good first impression, and efficiently target only the best candidates to move to the next step. That’s why it’s the perfect place to employ a little help from artificial intelligence.(read more)