Reach candidates where they spend most of their time: on their smartphones.
Having trouble snagging those top applicants? Your recruiting method may be outdated.
As many of you know, the business world is shifting from in-person to online recruiting experiences, whether we like it or not. Luckily for job recruiters keeping up with this digital trend, your chances of discovering top talent remotely are much higher than if you were to continue using traditional recruiting methods, such as newspaper advertisements, in-person job fairs, and informational interviews.
As of this year, 45% of job seekers search for a job daily on their mobile device, and 89% of job seekers find that mobile devices are essential throughout the hiring process. So what does this mean for recruiters and companies seeking candidates to fulfill positions? Coming up with innovative strategies to reach prospects on a mobile device is critical to meeting them halfway.
Here are 3 reasons online chat events are the best way to attract top talent in our mobile-centric world:
People love to use messaging apps
Whether you’re on the subway or in the grocery store, you’re guaranteed to see people from all age groups on their phones. Text messaging is the most commonly used feature on smartphones and it’s expected that in in 2018, 90% of the world’s internet-using population, or 3.5 billion people, will have downloaded at least one messaging app.
Adapting to this mobile-native behavior by recruiting via chat will only increase your interactions and ultimately your potential to reach candidates. Online chat event platforms like Brazen capitalize on this trend, combining convenience and human interaction while maximizing results.
People expect online interactions to be optimized for mobile
Mobile-optimized chat events are a great way to make networking and engaging with prospects convenient. If a job seeker doesn’t have time to go to an in-person networking event after work, they’re able to pull up a chat event on their phone and network wherever they are.
Top candidates who are quick-paced, technologically-savvy, and outside-the-box thinkers will most likely be on the go using their mobile devices to search for a job, and you’ll want to keep up with them.
If you’re unsure whether your website is optimized for mobile devices, consider putting yourself in a job seeker’s position. When someone looking for a job discovers your website, will they understand what your company does within seconds? Can they easily navigate between pages? Would you apply to your company if you were looking for a job?
People want one-to-one human interaction
Even though we’re all used to incorporating mobile devices into our daily lives, no one likes the idea of talking to a robot for the answers to a problem or to find out information. It’s much more satisfying to interact with or get answers from a real person online. Chat events enable that kind of interaction that job candidates are looking for.
Chat events can also solve problems presented by ATS software, an automated tool that doesn’t allow for unusual fonts and searches only for keywords, therefore potentially missing the uniqueness of a candidate. In a chat event, real recruiters or HR professionals are chatting with candidates, while simultaneously looking at their resumes and making notes for future reference. What robot can do that?
Keep up with top talent you’re looking for
The best candidates will always be looking to push their career forward and to gain more experience for their professional development. Often, it can be difficult to grab their attention. That’s why it’s important to reach prospects where they are – which, as we know, is on their phone. Ambitious talent needs an eye-catching and engaging recruiting experience, one where human interaction motivates and answers any questions they may have.