If you’re on this page, you’re probably wondering, what the heck is a chat event? I’m sure you can guess that it involves some sort of online messaging or chat and that it takes place at a scheduled time similar to an in-person event. But who would use a chat event, how does it work and what value does it bring?
As any good entrepreneur or marketer would do, let me start with the problem.
The war for talent
In recruiting it is no secret that there is a serious war for talent. Back in April, 2017, the American Staffing Association reported that there were only 1.17 unemployed job seekers for every job vacancy. This compares to 6.65 people per job opening in July 2009.
So it’s a candidate-driven market, to say the least. And that’s a problem for many organizations and recruiters trying to find, attract, engage and hire really great talent.
We also know that the behavior of people has changed dramatically over the last 5 years in terms of the way in which they communicate. Messaging apps like Slack and Facebook Messenger dominate the way in which we communicate with family, friends and coworkers.
But even in the midst of this obvious paradigm shift, few recruiters have adapted the way in which they recruit.
Enter chat events.
Meet me on my turf
Whether its selling, dating, negotiating or recruiting, the surest way to convince someone to start a conversation is to meet them on their turf and abide by their rules.
For candidates, their turf is online and their rules are chat.
“So what’s with the ‘event’ part?” you may be asking.
Well, for recruiters, inviting top candidates to an online chat event allows the recruiter to have multiple conversations at once. It’s a more efficient way to manage your pipeline.
Okay, so we’ve identified the problem, explained how candidates prefer to engage with recruiters and talked briefly about how a chat event works. Now the results.
Chat events provide value and then some
First, really hard-to-find talent is twice as likely to come chat with you than they are to simply submit a resume. I mean, it makes sense after everything we just walked through, right?
Secondly, chat events are significantly speeding up the hiring process by as much as 60% in some cases. Again, this should come as no surprise since the event structure of the platform plus the chat feature allows your recruiters to have meaningful conversations with multiple top candidates all at once.
And what about that all important number that justifies an investment in chat events? Well, all this adds up to a lower cost per hire.
And the best part is that candidates, recruiters and hiring managers love using chat events. Awesome candidate experience, anyone?
Here are some quotes from actual customers:
“Brazen is cutting our time-to-fill substantially.”
“I was setting up interviews with candidates immediately!”
“I could never have reviewed so many candidates so quickly!”
“It was fun! It was awesome! We got really good candidates!”
So there you go. Chat events are the new way to engage your most difficult candidates.
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