We keep repeating it because we really believe it’s true. And since talent acquisition relies on human connections, video is an essential component of a successful conversational recruiting strategy. The great news is that video can do a lot of things. In recruiting, video has infinite applications, and because recruiting videos don’t need to be big budget productions, it’s easy to start using video today. (You have a smartphone, right? That’s all the equipment you need.) Earlier this year, we shared tips for getting started with recruiting videos which offers a great foundation for thinking about how to incorporate video into your recruiting playbook. Once you’re convinced about the importance of video and you’ve conquered all your fears and doubts about common video nightmares, you’re ready to dig in and make video an integral part of your conversational recruiting strategy. To help you take the next step, we’ve put together ideas for five specific types of recruiting videos you should consider to make to compete for top talent.
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