Campus recruiting software helps employers engage with students and recent graduates for early career positions. Tapping into fresh talent markets is a great way for employers to expand their talent reach, target specific candidate profiles, and build a stronger talent community. Using the right software for your campus recruitment needs is crucial to delivering a consistent, high-quality candidate experience, attracting the best candidates, and achieving your hiring goals.
What Is Campus Recruiting Software?
Campus recruiting solutions enable employers to host virtual hiring events targeted toward college and university students, recent graduates, and other alumni. Typically, these efforts are undertaken in partnership with an academic institution but they can be hosted independently as well and marketed to all college students and recent graduates in a given geographic region, area of study, or other specific attributes. The best campus recruiting software makes it easy for employers to engage with high volumes of campus talent before, during, and after virtual recruiting events.
What To Look For In Campus Recruiting Software
Ask these questions before partnering with a campus recruiting vendor:
- How much experience does this vendor have in campus recruiting?
- How do they protect user data from cybersecurity breaches or attacks?
- What specific services does this vendor offer?
- How much and what kind of customer support is available?
- Is the software easy to use with little or no training?
- Does the campus recruiting platform support live video streaming?
- Can I customize virtual events to reflect my organization’s brand with custom colors/logos, etc?
- Is the platform mobile-friendly?
- Can I create event templates to save time when hosting a series of similar events?
- What metrics are tracked to help me improve my campus recruiting efforts?
Campus Recruiting Solution Features
Here are some of the features the best campus recruiting platforms offer:
- Ability to host virtual hiring events
- Features to help promote your campus recruiting events
- Built-in candidate rating system
- Automated tools for post-event communication
- Mechanisms for soliciting feedback about candidate experience
- Features that make in-person hiring events more efficient
The Best Campus Recruiting Software to Consider in 2023
Here’s a look at the top 14 campus recruiting platforms available on the market today.
Brazen has been a leader in talent acquisition technology since 2007. With its years of industry expertise and robust virtual hiring event platform, Brazen is an ideal solution for employers with campus recruiting needs. In fact, many Brazen customers using the platform for that purpose have crushed their hiring goals and improved their candidate experience with strategies Brazen shares, such as asking the best questions during campus recruiting events and other tips on hosting successful campus recruiting events.
To support campus recruiting, Brazen offers:
- Virtual hiring event platform to create an immersive candidate experience with live streaming capabilities, booths for recorded videos and other information, live text, audio or video interviews (scheduled or on-demand), and more.
- Features to streamline the recruiting process, including pre-screening knockout questions, candidate ratings and notes (accessible to recruiters and hiring managers), and the ability to move candidates between interviews with multiple people, so you can screen, shortlist, and even make an offer during a single virtual event.
- Tools for follow-up communication with candidates, including interview feedback, next steps, and invitations to other virtual events.
- Features that make in-person campus recruiting visits more efficient, such as screening, interview scheduling, and data analytics to help you evaluate your events.
Brazen also provided top-notch customer support that goes far beyond an anonymous helpline. Each customer is assigned to an Account Manager who provides training and expert advice on virtual recruiting events, recruitment marketing, talent sourcing, and more. Brazen customers also become part of a vibrant community of talent acquisition peers, which includes exclusive online events, peer support, and cutting-edge best practices.
“It’s not just about quantity, or getting a high volume of applicants. Instead, it’s all about the quality of candidates that we’re able to attract and the speed at which we are able to work. Before Brazen, it would take a significant amount of time and effort to fill a job for early careers. Our current goal for the future of early careers virtual recruitment would be to cut that time in half and expand this best practice to experienced hiring.” — Cheryl Petersen, Associate Principal and Regional Talent Resourcing Leader for Arup in the Americas Region (read full case study here)
— Karin Gilmartin, Campus Talent Acquisition Manager at RSM (view the full recorded webinar here)
— Kylie Houck, Lead Campus Recruiting Specialist at Deloitte (view the full recorded webinar here)
Founded in 1999, iCIMS offers a Talent Cloud solution that encompasses many facets of talent acquisition. University recruiting is a newer offering, which includes features for texting with candidates, hosting virtual events, posting jobs and recruitment marketing. G2 users rate iCIMS with an overall 4/5 stars and reviews on its campus recruiting applications are few and far between.
FreshWorks was founded in 2010 as a digital customer service platform and has since expanded to tack on other functions, including its campus recruiting tool called FreshTeam. FreshTeam offers automated candidate processing, which can help employers handle large volumes of applicants common in campus recruiting. However, it lacks a virtual event platform, leaving employers to look elsewhere. As a whole, FreshWorks was named one of G2’s Top 50 HR Products for 2022 and users give it 4.5 stars.
HireVue, founded in 2004, promises an end-to-end ‘hiring experience platform’ with video interview software, assessments, text-enabled recruiting tools, and conversational AI chatbots. It appears the tool is different from a robust virtual event platform, focusing instead on interview sessions via text or video. While useful for those types of functions, it lacks the ability to host informational events that cultivate engagement and help employers build a talent community. G2 users rate HighVue 4.1 stars.
HackerEarth was founded in 2012 to help employers hire software programmers. The tool includes features that support coding and technical interviews, and allows employers to conduct skills assessments. Highly rated on G2 with 4.6 stars, HackerEarth is not the best fit for most employers with early career hiring needs.
Founded in 2008, Yello’s campus recruitment tool is not for candidate attraction and selection but rather for strategic planning. The tool allows employers to evaluate colleges and universities based on a range of variables, including location, degree type, major, and race/ethnicity data for graduates—intended to help employers target DEI hiring goals. Yello also offers a tool for events, which appears to be designed to help with the logistics (like planning and registration) for in-person events only. On G2, users rate Yello an average of 4.4 stars.
Avature, founded in 2005, is one of the few vendors on this list that offers a virtual event platform but their website is unclear on how robust those events can be. The platform includes features for scheduling interviews and automated tools that help compare similar candidates, as well as features for onboarding and an employee hub. Still, Avature appears to lack the flexibility to host recorded videos, group Q&A sessions, and live broadcasts that help employers appeal to young candidates with lots of options for employment. Users on G2 rate it 4.4 stars.
A newer vendor in the market, Xobin was founded in 2015. The platform focuses on pre-hiring assessments and video interviews, rather than immersive virtual hiring events that deliver an engaging candidate experience. Xobin promises to speed up hiring by automating the screening process using skill and culture fit assessments to narrow the talent pool. For the limited offerings it delivers, users rate it highly on G2 with 4.7 stars.
iMocha, founded in 2015, promises to reduce time and hassles with its skill assessment and video interviewing tools. Like so many vendors on this list, iMocha lacks a comprehensive virtual hiring event platform so it would be difficult to deliver the type of personalized candidate experience that appeals most to students and recent graduates with this option. On G2, users rate is 4.4 stars.
Founded in 2014, WayUp helps students and recent grads find paid internships, part-time jobs and entry-level opportunities at employers in its network, which includes thousands of startups and Fortune 500 organizations. Because WayUp organizes and hosts online events for campus recruiting, talent acquisition teams have less to do—but it also means you may have stiffer competition for candidates’ attention or that the candidate pool might not match what you’re looking for. This is a good option for high-volume early career or entry level hiring needs, when paired with your own virtual hiring events. Overall, users rate it 4.1 stars on G2.
Talview, founded in 2011, boasts an easy-to-use recruiting automation tool that includes a chatbot, video interviewing, and pre-hire assessments to support the hiring process. Unfortunately, Talview does not offer a virtual recruiting event platform so it would be challenging to effectively create an engaging candidate experience without a separate tool. Users rate its limited offerings 4.5 stars on G2.
Founded in 2016, Vervoe puts artificial intelligence front and center on its ‘intelligent hiring platform.’ The software focuses on candidates’ skills and capabilities with real-world tests, tasks, and tools. AI ranks candidates based on their performance, and then the employer can conduct video interviews. Vervoe’s solution appears to be more rigorous (and potentially less fun) than virtual hiring events—and may not offer a desirable ROI for employers with early career hiring needs. On G2, Vervoe users give it 4.6 stars.
Another newer option on the market comes from Intervue.io, founded in 2021. Its tool facilitates remote interviews for technical talent, with live coding features integrated with audio/video calls. For most employers with campus recruiting needs, this won’t be the best option. And with 4 stars on G2, Intervue.io ranks lower than other tools with similar intent.
Founded in 2016, Headstart uses machine learning and data science to screen applicants based on their qualifications, regardless of gender, ethnicity, sexual orientation or age. Tools like this are designed to reduce the impact of implicit bias and improve DEI outcomes in the hiring process—but they rely on other efforts and tools to motivate candidates to apply in the first place. For campus recruiting, hosting informational virtual hiring events and engaging with candidates on a personal level will be more effective. For its narrow focus, users on G2 rated Headstart 4.2 stars.