What is the best online recruiting platform?

Jan 20, 2021 - Cat DiStasio

In today’s world, employers simply can’t hire the best talent without having the right technology tools on deck. There are now more options than ever for talent acquisition software and SaaS (software as a service) solutions, many with overlapping functionality and a range of potential outcomes. When considering the best online recruiting platform for your organization, it’s key to acknowledge that no singular tech solution can serve all online recruiting needs. To be effective and competitive, successful TA teams need a well-curated stack of tech tools.

In this article, we’ll look at several different categories of online recruiting tools, explain their functions, and offer suggestions for finding the right solution for your organization in each category. 

What types of platforms do I need in my HR tech stack?

Successful online recruiting strategies require at least a few different technologies for best results. You’ll need at least one good tool for programmatic advertising, one solution for virtual engagement, and an effective applicant tracking system (ATS) or candidate relationship management system (CRM). Let’s take a look at each of these categories.

Programmatic advertising solutions help you design and execute strategic paid advertising to help you reach more of your ideal candidates. Also called programmatic recruitment, these tools help you translate your candidate personas into live media campaigns that help you target job seekers by job title, industry, and even location. Programmatic advertising displays your organization’s banner ads on websites and social media outlets your ideal job seekers are using, and you can control your spending to keep a handle on your cost per hire.

Virtual engagement technologies are what most people think about when they hear online recruiting. This family of tools includes recruiting chatbots and live recruiter chats, video interview tools, and full-scale virtual hiring event platforms. (While video interview tools share some features with virtual hiring event platforms, it’s important to understand the differences when shopping for a solution.) Virtual engagement tools help you build and deliver a top notch candidate experience, and they foster candidate engagement throughout the recruiting process.

ATS and CRM solutions serve a similar function—to house and manage candidate contact information and profile details—but not all of these tools are created equally. An ATS is designed specifically to manage the workflow and maintain compliance of active applicants. For years, an ATS solution was the lynchpin in many talent acquisition tech stacks. Now, many employers are turning to CRM solutions (in addition or sometimes instead), which facilitate a talent pool consisting of passive and active candidates, as well as past applicants. A CRM keeps your candidate information organized so you can tap into your talent pool whenever you need to fill a position, now or in the future.

What’s the best virtual hiring event platform?

A virtual hiring event platform, also sometimes called a virtual career fair platform, is an online tool that allows you to host virtual events for job seekers to learn about your organization and your open positions, chat with recruiters and hiring managers, and participate in video interviews. These events allow employers to connect with top talent regardless of geographic location, sometimes making it even easier to find the right candidates for your openings. Finding the right virtual hiring event platform vendor for your organization relies on understanding your needs against what the vendor can offer, both in terms of the actual event tools as well as the vendor’s capacity for hosting events from a technology standpoint. We recommend that high volume employers demand a trusted solution that includes event promotion tools and feedback collection methods as well as a recruiting chatbot and live video interviews, like Brazen does.

What’s the best platform for managing candidate information?

Your candidate pool is nothing if you don’t have an easy way to search and contact job seekers who may be a fit for your open positions, whether the reqs are already on your desk or will be coming down the pipeline in a few months. Keeping candidate information organized and accessible, in either an ATS or CRM system, is crucial for filling positions quickly and with candidates who are a good fit. First, you must decide which type of tool is best for you: an ATS, which manages active applicants, or a CRM, which houses information on passive and active candidates, or both, which is a common approach. Second, assess your needs and look for solutions that improve your existing processes and workflows by streamlining administrative work and allowing your recruiting team to do more with less effort. Lastly, ask questions about training and technical support to ensure that your chosen vendor will work with you as a partner in your recruiting success.

How can technology improve online recruiting results?

Having the right tools in your tech stack, which work together to ease the burden on your recruiting team while yielding better results, can make all the difference for your talent acquisition goals. Choosing your tech tools wisely can help you improve speed to hire, control cost per hire, and improve the quality of candidates in your pipeline. Filling positions faster, and with better matches, also improves the candidate experience and helps strengthen your employer brand (two key recruiting trends we’ll hear even more about in 2021). With so many options on the market, it can seem overwhelming to shop for the best solutions. But nobody knows your organization’s needs and goals better than you, and once you understand how online recruiting tools can support those, the easier it will be to make the right decision about your technology partners.

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