How Jennifer Newbill, Director of Employer Brand at Dell, increased reviews on Glassdoor

Mar 27, 2019 - Joe Matar
And then check out either part 1 here or the full interview here.

Full Transcript

Jennifer: Not controlling the message I think is the part of Glassdoor that kind of scares people. I think most large enterprise companies, especially those that have a robust recruitment marketing or employment brand team have kind of gotten over that, right? But it took a lot of convincing and there were some companies as recently as 2015-2016, you know, friends of mine in the industry that would say like, "what did you do at Dell because you talk about Glassdoor a lot and it sounds like your leaders are really comfortable with it, mine aren't." One of the things that happened in about the 2013 time frame is employers were able to respond to reviews and that's where you could become what they called an "open company." And so that was something we definitely wanted to jump on because not only did we want to create this transparency with our employees and with our candidates and talk about it very openly but we wanted to demonstrate to the candidates as well "we're listening to you and here's the response." So I'll give you just a quick example for your listeners. So we had somebody, some of the reviews honestly are funny. I was entertained quite a bit reading. I used to read Glassdoor almost daily. And one of them was pretty funny. And this guy's like, "oh, you know, Dells pretty cool whatever but it's a cube farm. It's a depressing cube farm." Well we've actually been going through, for several years, an amazing facilities transformation. And we had written a recent blog post, you know, one of our leaders in facilities was talking about the financial investment that was being made, they had some pictures of some of the offices that had seen some of the transformation. So I was able to respond and say, "you know what, we agree cubes suck, right? But read this blog post." And it was an external blog post, it was on Direct to Dell, which is our external blog post. So not only could this gentleman see that (because some employees miss some of our blog posts, right? We're a big company). Hey, reminder we're going through this facility's transformation anybody that's maybe reading my response could also say, "what are they doing at Dell? how are they getting away from like the cube farm?" So you're responding to the employee and then if you have these 5,000 views maybe people are actually clicking that link and checking it out. So it's not about arguing, you know, the person's experience because the person's experience is real. He was probably sitting in a cube farm at that time. But it's about just informing and educating them around, "we hear you, we value what you're saying, and by the way this is something that we're changing." The Recruiting Chatbot Revolution ad

P.S. Can we send you an email with our awesome talent acquisition content every week or so?

We won't overwhelm you and we'll make it easy for you to unsubscribe if you ever choose to do so.

Related Articles/Posts

5 tips for staying engaged with candidates in a remote world
The Brazen Blog
Oct 26, 2020

5 tips for staying engaged with candidates in a remote world

What does it take to compete for top talent, especially when you can’t meet with candidates in person? You need a strategic plan to foster candidate engagement that works no matter where you and your ideal candidates may be. Using virtual tools to support your communication will help you attract the best candidates and keep them engaged throughout the recruiting process.
Read More
5 biggest mistakes to avoid in virtual recruiting
The Brazen Blog
Oct 19, 2020

5 biggest mistakes to avoid in virtual recruiting

When your organization has positions to fill, the last thing you want to do is waste time and resources with an ineffective recruiting process. When it comes to virtual recruiting, following industry best practices will certainly improve your results—but if you’re making even one or two of the most common mistakes, you’ll be missing opportunities to connect with top talent. To help you tighten up your virtual recruiting strategy and maximize your ROI, we’re sharing the five biggest mistakes we’ve seen companies make in virtual recruiting. Avoid these missteps and watch your results improve almost immediately.
Read More
How to host a virtual onboarding program for seasonal employees
The Brazen Blog
Oct 12, 2020

How to host a virtual onboarding program for seasonal employees

Winter is coming. And with it, a holiday season that will look and feel much different than it has in years past. If your business relies on temporary employees to get you through the busy season, your onboarding process needs to look and feel different as well. Many employers are pivoting to virtual new hire orientation events to welcome new team members amid the pandemic and organizations that hire seasonal employees can employ a similar model.
Read More