How Recruiters Can Snag GenY Candidates by Video
The GenY invasion is coming — some may say it’s already here. By 2025, Millennials will make up 75 percent of the workforce. Smart companies actively court this tech-savvy market. Is your recruiting strategy ready?
For instance, many Millennials can easily navigate their way around social media. Most have at least one social networking account, so it’s not crazy to imagine GenY leads the social media recruiting revolution.
But when it comes to Millennial talent, social media isn’t the only game in town. What about online video?
The relationship GenY has with online video may be a lot more serious than you might think. Many Millennials spend as much time watching online videos as they do tweeting and Instagramming pictures of their lunch. In fact, half of Millennials watch online video every single day.
As a recruiter or hiring manager, it makes sense to connect with GenY in a format that they feel comfortable using. Six out of 10 employers already use online video interviews in their hiring process. Should you follow suit?
Consider these benefits of video interviewing:
Candidates feel comfortable in a familiar environment
You know the saying, “a picture is worth a thousand words?” Well, it’s doubly true when it comes to moving pictures. Millennials grew up with visual media in the age of television, the Internet and tablets.
Just look at the rapid growth of visual media on the Internet, from using GIFs to represent emotions to the startlingly rapid growth of Pinterest, the image-heavy social network.
Visuals are important, especially to Millennial candidates. Video interviews allow employers to speak to Millennials using their own language. (Click here to Tweet this thought.)
Weed out bad-fit candidates faster
Video interviews can help you form a personal connection faster than the traditional hiring process. Normally, you don’t see a candidate until one of the final steps of the process. You only sit down face-to-face with candidates for an in-person interview after the long process of weeding through resumes and slogging through time-consuming phone screens.
If most hiring managers know within 90 seconds if they will hire a candidate, why drag it out? Cut out those inefficient middle steps and get to the personal connection faster.
Through a video interview, you can pick up on those nonverbal cues like eye contact and body language that tell you so much about a candidate’s potential.
For instance, in a one-way video interview, candidates record their answers to your questions on video. Watching these video responses can help you narrow down the confident candidates who will fit into your company culture and cut those who are clearly not quite right for the job.
Save both interviewers and interviewees time
Hiring is already a time-consuming process for everyone.
It’s likely many people are involved in making the final decision on who to hire. Each interviewee gets wrung through a marathon day of interviewing and has to answer the same questions repeatedly. Each member of the hiring team has to meet each candidate separately, cutting into their own work productivity.
With a video interview, you save everyone time and stress.
The top five candidates no longer need to come into your office to connect with everyone in your company. You can record real-time video interviews for later, eliminate the duds, then share the best and brightest with your whole hiring team.
Show candidates your company embraces new technologies
To attract the very best talent, you need a top-notch company brand. Utilizing video interviews in the recruiting process lets talent know your company embraces new technologies.
The streamlined video interviewing process proves that your company isn’t afraid to think outside the box with technology. For tech-savvy Millennials, the company’s ability to use new tech trends early in the hiring process shows you’re committed to moving forward and not stuck in the phone-screen past.
GenY has already started to dominate the job market, so your company can’t afford to ignore effective recruiting tactics that hone in on the best and brightest candidates. Use new technology like video interviews to connect faster, improve your company brand and hire the best people for open positions.
What do you think? Are you using video interviews to hire great Millennials? Share in the comments!Josh Tolan is the CEO of Spark Hire, a video-powered hiring network that connects job seekers and employers through video resumes and online interviews. Connect with him and Spark Hire on Facebook and Twitter.