How text recruiting and chatbots work together for a winning talent acquisition strategy

Jun 17, 2019 - Cat DiStasio

It’s 2019. Everyone is connected, almost all the time. And recruiters have a lot of tech tools at their disposal. Recruiting chatbots and text recruiting are two of the hottest methods today’s talent acquisition professionals are using to connect with top talent, and in order to grab attention and stand out from the competition, you need to know how these two tools can work together. Chatbots and text recruiting have unique capabilities and while they both have uses throughout the recruiting process, they each have their moments to shine.

Used correctly, these tools aren’t rivals but partners. As competition for top talent continues to increase, smart talent acquisition leaders need to learn how to use chatbots and text recruiting together to improve communication with candidates and enhance the candidate experience. In this post, we’ll explore some of the best practices for using recruiting chatbots and text recruiting together as part of your conversational recruiting strategy.  

Define the roles clearly

When we wrote about adding a chatbot to your recruiting team, we harped on the importance of defining the chatbot’s role as well as the role of your human recruiters. Much of that discussion revolved around understanding and embracing the limitations of current technology and using technology to help humans do what they do best. When it comes to the combination of recruiting chatbots and text recruiting, a similar mindset is useful. Just as chatbots and humans need clear roles in order to work effectively together, talent acquisition leaders need to define the role of text recruiting as it relates to chatbots as well.

It’s also crucial to think about your recruiting funnel when you’re outlining roles for your recruiting chatbot and your text messaging strategy. Both tools can be a great benefit throughout the funnel but there are certain areas where one shines brighter than the other. Leveraging these strengths and advantages can help recruiters maximize the benefits of both tools. Overall, there are more use cases for recruiting chatbots at the top of the funnel, while text recruiting is more common for the middle-funnel stages of the process. We’ll get into some specific use case examples later in this post but keep the funnel in mind as you think about how to make the most of your chatbot and texting.

Recruiting funnel

Both recruiting chatbots and text recruiting satisfy one of today’s candidates’ biggest demands: more communication. Over half (58%) of job seekers say they want clear and regular communication and that it is the biggest factor in a positive application experience. So, give them what they want. Think from your candidates’ perspective and use each of these communication tools in the way that offers the biggest benefit, in terms of information and convenience, in order to keep the best candidates moving through your funnel.

Recruiting chatbot: the candidate’s concierge

Recruiting chatbots help job seekers gather the information they need to make decisions about which positions to apply for and which employers are on their bucket list. When a job seeker visits your career site, there’s a huge chance they won’t fill out an application if they can’t find answers to their questions. A chatbot can act as a concierge to guide job seekers through the process, connecting the dots and boosting your conversion rates along the way.

There are a variety of use cases for the chatbot-as-concierge scenario. You can design a recruiting chatbot to help job seekers find FAQ information, links to descriptions of your company culture, or even specific requirements of the position or application form. A chatbot’s focus is, in this regard, primarily on answering questions.

Recruiting chatbots are also great for gathering job seeker information for future follow-ups, which can be performed by a human recruiter or, if the job seeker opts in, through text recruiting. Understanding the key benefits of using a recruiting chatbot at this top-of-the-funnel stage can help talent acquisition professionals leverage the things chatbots are really good at.

The Recruiting Chatbot Revolution ad

Text recruiting: the recruiter’s messenger service

While recruiting chatbots help draw candidates into the top of the funnel, text recruiting can help keep them engaged beyond the initial contact. In the early stages, recruiters can use text message alerts to remind candidates’ about unfinished applications or notify them of other positions that might suit their qualifications, regardless of their application status. Text recruiting can also be a great way to reconnect with past applicants in your existing talent pool through job alerts and invitations to virtual career fairs.

For candidates moving through the recruiting funnel, text messages offer an instant, personalized method for offering the level of communication that top talent demands. Throughout the interview and offer stages of the funnel, text recruiting can keep candidates up-to-date with interview feedback and next steps. Because text recruiting can garner response rates of nearly 100%, it’s a sure-fire way to keep candidates excited about the prospect of coming to work for your company.  

Chatbots and texting: a dynamic duo

Separately, recruiting chatbots and text recruiting can help talent acquisition leaders make considerable gains in the strength of your employer brand, quality of candidate experience, and measurable results like time-to-hire. Used together—and with these best practices in mind—these two tools are a dynamic duo that can help bring your recruiting goals into reality.

The Recruiting Chatbot Revolution ad

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