How to create remarkable content to attract top talent

Apr 15, 2019 - Joe Matar
And then go check out our full interview here.

Full Transcript

Joe: And I think it's that same mentality you were telling me that you actually give to your clients. So I wanted to actually just throw it back over to you and talk about what that strategy is that you use, not just in your marketing but that you use to help recruiting teams find top talent. Ed: Yeah, so I get the pleasure of through my business of working with huge multinationals, and small startups, in really every industry ever from tech to manufacturing, to life sciences. And, as I was saying to you before, people forget with employer brand that this is the most emotional buy in their life. Outside of getting married and having children, there is no more important decision than your career. It's how we identify ourselves. And so to stand out in a crowd of noise where everyone's talking online and everyone's saying, "look at me, look at me, look at me!" The best way is to get to them as a human being. And I've studied content for years. At the end of every year I go and look up the most popular content on Facebook, the most popular content on Twitter, the most popular content on all the channels and there is a theme. It's either funny or it's emotional. What I call humor or heart. The iconic drama masks. Think those. And if it's not funny or if it doesn't inspire emotion, nobody cares. And so in working with my clients, first it's to find out who are you, and I do focus groups and I ask lots of questions about the people that work there, their employees, things that they're attracted to but also content they engage with and we develop that voice. So for example, I work, in some cases, with companies that are literally trying to cure cancer. We're obviously not making a lot of jokes when we do that there. But in other companies there's a very vibrant, energetic, passionate, humorous group of people there who respond to that. And if you look at the stuff that stands out, that are looked at best in breed, of employer brand content it's the stuff that gives you "the feels" or "the giggles". And that's the stuff that I try to do because we always forget with content it has to also be entertaining. There's a reason why people stop. It's the "what's in it for me?" And even if it's learning something new, there's an entertainment aspect to that. So that's a formula that I think a lot of people overlook that's really, really critical. The Recruiting Chatbot Revolution ad

P.S. Can we send you an email with our awesome talent acquisition content every week or so?

We won't overwhelm you and we'll make it easy for you to unsubscribe if you ever choose to do so.

Related Articles/Posts

Candidate Engagement Strategies for 2023
The Brazen Blog
May 24, 2023

Candidate Engagement Strategies for 2023

Candidate engagement is at the heart of nearly every conversation talent acquisition leaders are having about today’s challenges. Everyone wants to know: what are the best strategies for getting—and keeping—candidates engaged at a time when they have so many options? It’s clear that the tactics and processes that worked 10, five, or even three years ago no longer produce the same results. So, which candidate engagement strategies deserve your attention now?
Read More
Host In-Person Hiring Events with Brazen
The Brazen Blog
May 16, 2023

Host In-Person Hiring Events with Brazen

For years, Brazen has been the trusted leader in hosting virtual hiring events, and we’re honored to have been recognized by users as the best of the best. And this week, we are excited to announce that we are expanding our suite of virtual recruiting tools with the launch of our in-person hiring event solution, that brings what talent acquisition teams know and love about the Brazen hiring event solution - to your in person hiring events!
Read More
May 12, 2023

The 25 Best Virtual Career Fair Platforms & What to Look for

Virtual career fair platforms are one of the fastest growing industries and things aren't expected to slow down any time soon. So whether you are a company looking to host a virtual hiring event to find top talent or a University looking to connect your graduating students with employers or an organization looking to host a multi-company virtual career fair, we’ve got you covered in our best virtual career fair platforms of 2023 review.
Read More