How to use the power of reciprocity to persuade job seekers to join your team

May 02, 2019 - Joe Matar

In this short video, Joe Matar, director of marketing at Brazen, explains how you can use the power of the psychology technique, reciprocity, to persuade job seekers to come join your team. Watch the video now to learn this super easy secret.

Full Transcript

Joe Matar: So there's this concept in psychology of 'reciprocity' which pretty much means if I give you something, you're more than likely to want to return that favor and give me something. And this same psychology concept or theory I think can apply to recruiting and to talent acquisition.

Just think about it. Instead of reaching out to job seekers and candidates that you want to bring into your organization and saying, "hey, come apply to this job," think about some things you could do to give to them that then they're gonna feel obligated to want to return the favor.

Things like maybe you can ask to help them with their resume or to update their LinkedIn profile or just answer any questions that they might have about your organization and then after you've primed them or set them up they're gonna be more likely to want to then return the favor by coming to chat with you, apply to your jobs, whatever it is you want them to do. So use psychology, use that concept of reciprocity, to help you get connected to more job seekers. And if you liked this video make sure you like it. Thanks.

The Recruiting Chatbot Revolution ad

P.S. Can we send you an email with our awesome talent acquisition content every week or so?

We won't overwhelm you and we'll make it easy for you to unsubscribe if you ever choose to do so.

Related Articles/Posts

Virtual Recruiting Events Are Here to Stay
The Brazen Blog
Jan 15, 2021

Virtual Recruiting Events Are Here to Stay

Whether your company is planning to stay remote for the short term, gradually return to the office, or consider a permanent work-from-home solution, at least some of your recruiting will likely remain virtual from here on out, as the rise of hybrid recruiting (the combination of virtual and in-person recruiting tactics) is helping companies get better results at lower costs than a fully offline approach. One of the most important components of virtual recruitment is hosting virtual events. This guide will share an overview of how virtual recruiting events work and why they should be an integral part of your recruitment strategy--even in a post-COVID world.
Read More
Virtual Recruiting Ideas for 2021
The Brazen Blog
Jan 06, 2021

Virtual Recruiting Ideas for 2021

As we look ahead to the future of recruiting, now is the time to see how virtual recruiting can become part of your talent acquisition playbook in 2021 and beyond. Here are a few ideas to get started.
Read More
Jan 04, 2021

The Rise of Hybrid Recruiting: Infographic

While the pandemic may have introduced many to virtual recruiting by necessity, these tools are now a critical piece of any modern hiring strategy alongside in-person tactics. Teams are using virtual recruiting to save time and resources that can be more strategically applied in order to reach a wider talent pool, reduce carbon footprint, and even drive diversity and inclusion goals. Read on to learn about the rise of hybrid recruiting.
Read More