Top 5 Things to Look for in a Video Interviewing Platform
Many employers started using a wide range of video conferencing tools (Zoom meetings, Teams, etc) to interview potential candidates during the pandemic safely—and that worked well as a quick fix. More than two years later, the need for video interviews continues—and has become common practice for a majority of talent acquisition teams. Now, TA teams need more than basic video conferencing platforms can offer in terms of candidate management. They need a true video interview platform that is easy to use, accessible on many different devices, and that streamlines the hiring process from scheduling to follow-up communications with its additional features.
Here’s a look at 5 key features every TA team needs in a video interview platform.
#1. Flexible to Support Different Types of Interviews
Not all interviews are just one recruiter and one candidate. The best video interview platforms and video interview software support one-on-one interviews as well as panel interviews and group or team interviews, so the platform is flexible enough to create a virtual recruitment process that does what you need it to do and includes everyone who needs to be a part of your interviews. This flexibility also means you can easily host group video interviews for informational or screening purposes, making your TA process even more agile when evaluating potential hires during a recruitment process.
#2. Easily Accessible Across Device Types
Convenience is just one of the many benefits of video interviewing. So being incredibly simple to use on your favorite device—without downloading an app or program—is a key selling point. Great video interview platforms and video interviewing software are accessible via desktop or mobile phone (smartphones or tablets) and don’t require additional software installation. This simplifies the virtual interview process and experience for candidates and talent acquisition professionals alike, in real time.
Mobile support for video interviews and video interview software is crucial, primarily because most people are using mobile devices as their major devices to search for jobs. In 2020, mobile searches for employment surpassed desktop, and the number is still rising. Offering mobile accessibility can also help you reach more candidates (particularly to hire diversity candidates who may benefit from observing body language during the conversation) and deliver a better candidate experience since a prospective candidate can easily hop on a video interview using their smartphone while on a break from their current job. This is a valuable perk for passive candidates who may not want to (or be able to) take time off work to interact with potential employers.
#3. View Candidate Resumes on the Same Screen
If you’ve conducted any video interviews on a conferencing platform or generic video interviewing tool, you know how challenging it can be to refer to a candidate’s resume while on a video call with them. You’re forced to decide between looking at the resume, the job posting, the interview questions, or the candidate themselves, and toggling back and forth can be distracting for both parties. On top-notch video interview platforms, you can see resumes in-line in a side pane while in a video interview with potential hires—no toggling required (which is a really convenient feature). This preserves concentration and flow, allowing you to engage with the candidate in a meaningful way and giving you more control over your candidate management process.
#4. Conduct Video Interviews Within Virtual Hiring Events Seamlessly
Video interview platforms don’t require you to schedule an interview in advance, although the best ones make it easy to do just that when you need to. During virtual hiring events, you can easily pop into a video interview with one or more candidates—right on the same platform. This streamlines the candidate experience and helps you move candidates more quickly through your funnel or ATS (applicant tracking system)—no more having to wait for a scheduled interview at a later date and risk losing their attention.
Using a platform that integrates different stages of the recruiting process means you can create a virtual event and interview strategy that works best for your team. You may want to create a virtual event to screen candidates for a large group of job seekers and then host a separate interview event to scale this process quickly across a large volume of candidates—or, during a virtual event, you may want to easily connect a great candidate with a hiring manager on the spot. You can move a candidate from an event screen to a video job interview all within the same platform with no delays or scheduling conflicts, resulting in an even speedier screening process and an even better hiring experience for your candidates.
#5. Integrated Tools for Rating Candidates, Following Up and Sharing with Hiring Managers
If your Human Resources teams are still using a video conference tool to conduct remote interviews, you’re probably doing these steps manually and it’s likely to be a cumbersome, time-consuming, and error-prone process. A robust video interview tool contains the ability to rate job candidates immediately after online video interviews—right within the platform. It should also be easy to forward qualified candidates to hiring managers and allow managers to view candidate resumes and ratings without having to log in to a separate system or fumble with email attachments.
The most user-friendly and modern recruitment tools also make it simple for your recruiting team to follow up with the best-fit candidates from the platform so you can share interview feedback, next steps, and further instructions. Feedback is essential to keeping candidates engaged throughout the recruiting and interview process.
Investing in Better Hiring Outcomes
As part of a broader virtual recruiting strategy, video interviews can help enhance the candidate experience, improve candidate sourcing, speed up time to hire, reduce candidate ghosting, and may even help you find more ideal candidates and better engage highly sought-after talent. Once you know what to look for in a video interview platform, you can streamline your interview process and reduce headaches for everyone involved (from the members of your hiring team to the interview candidates in your candidate pool!). That's why it’s no surprise that 84% of talent acquisition teams are using hybrid recruiting this year and video interviews play a valuable role in many of the strategies our clients are using right now for better results and a more hassle-free hiring experience.
If you want to check out Brazen's video interview platform first-hand and see if it's a good match for your hiring team, request a platform demo today.
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