5 biggest mistakes to avoid in virtual recruiting

Oct 19, 2020 - Cat DiStasio

When your organization has positions to fill, the last thing you want to do is waste time and resources with an ineffective recruiting process. When it comes to virtual recruiting, following industry best practices will certainly improve your results—but if you’re making even one or two of the most common mistakes, you’ll be missing opportunities to connect with top talent. To help you tighten up your virtual recruiting strategy and maximize your ROI, we’re sharing the five biggest mistakes we’ve seen companies make in virtual recruiting. Avoid these missteps and watch your results improve almost immediately.

Mistake #1: Failing to plan

Nothing will increase your odds for virtual recruiting success more than a great plan. Careful planning is especially important for hosting successful virtual career fairs. You’ll need to figure out how many recruiters should participate, prepare interview questions and responses to frequently asked questions, and create a plan for following up with candidates after the event. Understanding what you need to do in advance and why will help you get more out of every virtual recruiting event you host.

Mistake #2: Not having enough recruiters

Recruiters can talk to more candidates during virtual recruiting events than at in-person events, so you won’t need as many staffers. But you still want to make sure candidates aren’t waiting too long during virtual recruiting events. Many employers underestimate staff for virtual events, which translates into a poor candidate experience for participating job seekers. Plan your event staff based on the number of job seekers who sign up. A good rule of thumb is to have one recruiter available for every 10 candidates, to ensure that conversations can move quickly without creating a virtual bottleneck.

Mistake #3: Poor promotion strategy

You can only attract the best candidates if you’ve done a good job of getting the word out. Promoting virtual recruiting events isn’t just about sending out an email or a tweet and calling it a day. Attracting top talent to your virtual career fairs is more of a long game. It starts with building relationships and expanding your talent community, which means you need to build interest and awareness over time so you’re not scrambling when it’s time to make a hire. There are a lot of different ways to promote virtual recruiting events and employers find the best results when they create a promotion strategy that reflects their employer brand and the preferences of their talent community.

Mistake #4: Not following up

What happens after a virtual recruiting event is almost as important as what happens during the event. Keeping candidates engaged after virtual recruiting events increases your chances at hiring the best talent and this requires effort on your part. Use automated tools to ask candidates for event feedback, communicate via text or email to tell them about next steps and schedule interviews, and always let candidates know if they weren’t selected to move forward. Today’s job seekers think more highly of companies that communicate often throughout the recruiting process, even when they don’t get an interview or a job offer, so it’s crucial to have a plan for communicating after your events.

Mistake #5: Using the wrong tools

There’s a lot to be said for using the right tool for every job. Some organizations have tried to pivot to virtual recruiting using tools that aren’t designed for the task, such as virtual video conference tools or instant messenger platforms. Trying to piece together a cohesive virtual recruiting strategy with tools that don’t address the unique needs of the recruiting process can create more work for your team, more opportunities for mistakes, and a poor candidate experience. All of this can be avoided by adopting a virtual recruiting platform that was tailor-made to support the recruiting process and has built-in features to promote events, deliver a smooth candidate experience, and provide actionable insights to help you measure and improve your ROI.

Paving the way to better hires

Now that you know the biggest mistakes employers make in virtual recruiting, you can create a plan to avoid them. Combined with the best practices, this strategy will help you improve your events, attract more and better candidates, and ultimately hire better employees from every event. Avoiding virtual recruiting mistakes also allows you to provide a better candidate experience, which builds trust and keeps candidates engaged and helps you fill more positions down the road. Investing the time and energy to create a plan that you can reuse for every event you host will help you consistently avoid these common mistakes, and improve your results across the board.

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