Resources

How can you continue planning ahead for successful career fairs, knowing that forces beyond your control may continue disrupting the planning cycle? That’s where virtual events come in to play. Read on to find out the five reasons making virtual events a part of your ongoing career fair strategy can benefit you in the short and long-term as a multi-employer career fair host.

Competition for healthcare talent is more fierce than ever before. That's why now is the time to create a candidate-first experience across the hiring journey. Here are some insights to help you win at every stage of the funnel in healthcare recruiting.

Having a strong brand is incredibly important. Just as an organization uses its market-facing brand to communicate its company culture and the value of its products to end-users, an employer brand does much of the same, just with a very different audience: the company's current and potential employees. But getting your employer branding "right" is easier said than done. Not only do you need a message that resonates with all your candidates at once, but you also need to convey it in a way that it will attract specific candidate personas to your organization based on your specific hiring needs. So what's the secret to crafting a winning employer branding message, and what balance needs to be struck between generalization and personalization to make it successful?

On their own, virtual recruiting events and recruitment marketing tactics help employers improve their recruiting outcomes in many areas. Using them together multiples the benefits, amplifies the advantages, and creates stronger talent communities that you can dive into for months and years to come. However consistent or changing your hiring needs are from year to year, using recruitment marketing strategies to attract job seekers to your virtual events, even when you don’t have immediate hiring needs, helps strengthen your employer brand and keep you top of mind when those job requisitions hit your desk.

With COVID-19 continuing to pose a threat around the world and the Delta variant surging across the U.S., many companies are now — once again — beginning to cancel or postpone planned in-person events for 2021 and 2022. In fact, according to Statista, nearly 80% of US event professionals have canceled their events and 66% postponed them due to coronavirus concerns. But for many, there is another path besides outright cancellation. Rather than do away with their events altogether, many event organizers are leveraging virtual events instead. Are you looking to quickly move an in-person hiring event to an online platform? Then follow these tips to successfully pivot your offline event to a virtual career fair online.

While no two events are alike, there are some tried-and-true best practices to help you host an incredible multi-employer career fair— especially if you’re looking to add a virtual component to an existing event series — or need to quickly stand up an online event to replace a previously planned in-person event. Try implementing one or all of our top suggestions to make your multi-employer job fair a resounding success for both planners and attendees alike!

Applying marketing principles and strategies to your talent acquisition efforts helps employers stand out and compete for attention, which is especially important amid a talent shortage (like, you know, the present). Investing in recruitment marketing is the best way to quickly improve your recruiting outcomes, while also laying the groundwork for long-term gains. Let’s explore why now is the time to act.

As the competition for available talent heats up, many employers need to invest more in recruitment marketing in order to stand out from the crowd and connect with the right candidates. Here are the basics of recruitment marketing you need to know.

Have you ever been in a virtual event and started a conversation with someone and knew immediately that it wasn’t going to go anywhere? Either because the candidate was not interested in the job you were hiring for (e.g. they were actually looking for a job as an RN and you’re hiring for IT!) or they were not as qualified for the role (e.g. the role required fluency in Portuguese but the candidate is fluent in English and Spanish)? Talking to the wrong candidates can be a waste of everyone’s time. Well, with Brazen’s enhanced Scheduled Chat features, you control which candidates you connect with and when, all within the Brazen Virtual Event Platform.