Resources

Discover the latest resources, case studies, webinars, and more from the Brazen team.
5 Benefits of Making Virtual Events a Part of Your Multi-Employer Career Fair Strategy
The Brazen Blog
Aug 25, 2021

5 Benefits of Making Virtual Events a Part of Your Multi-Employer Career Fair Strategy

How can you continue planning ahead for successful career fairs, knowing that forces beyond your control may continue disrupting the planning cycle? That’s where virtual events come in to play. Read on to find out the five reasons making virtual events a part of your ongoing career fair strategy can benefit you in the short and long-term as a multi-employer career fair host.
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Healthcare Recruiting: How to Win at Every Stage of the Funnel
The Brazen Blog
Aug 21, 2021

Healthcare Recruiting: How to Win at Every Stage of the Funnel

Competition for healthcare talent is more fierce than ever before. That's why now is the time to create a candidate-first experience across the hiring journey. Here are some insights to help you win at every stage of the funnel in healthcare recruiting.
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How to Make  Sure Your Employer Branding Attracts the Right Candidate Personas
The Brazen Blog
Aug 20, 2021

How to Make Sure Your Employer Branding Attracts the Right Candidate Personas

Having a strong brand is incredibly important. Just as an organization uses its market-facing brand to communicate its company culture and the value of its products to end-users, an employer brand does much of the same, just with a very different audience: the company's current and potential employees. But getting your employer branding "right" is easier said than done. Not only do you need a message that resonates with all your candidates at once, but you also need to convey it in a way that it will attract specific candidate personas to your organization based on your specific hiring needs. So what's the secret to crafting a winning employer branding message, and what balance needs to be struck between generalization and personalization to make it successful?
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5 Reasons Virtual Recruiting Events & Recruitment Marketing Work Better Together
The Brazen Blog
Aug 19, 2021

5 Reasons Virtual Recruiting Events & Recruitment Marketing Work Better Together

On their own, virtual recruiting events and recruitment marketing tactics help employers improve their recruiting outcomes in many areas. Using them together multiples the benefits, amplifies the advantages, and creates stronger talent communities that you can dive into for months and years to come. However consistent or changing your hiring needs are from year to year, using recruitment marketing strategies to attract job seekers to your virtual events, even when you don’t have immediate hiring needs, helps strengthen your employer brand and keep you top of mind when those job requisitions hit your desk.
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How to Quickly Pivot to a Virtual Hiring Event
The Brazen Blog
Aug 18, 2021

How to Quickly Pivot to a Virtual Hiring Event

With COVID-19 continuing to pose a threat around the world and the Delta variant surging across the U.S., many companies are now — once again — beginning to cancel or postpone planned in-person events for 2021 and 2022. In fact, according to Statista, nearly 80% of US event professionals have canceled their events and 66% postponed them due to coronavirus concerns. But for many, there is another path besides outright cancellation. Rather than do away with their events altogether, many event organizers are leveraging virtual events instead. Are you looking to quickly move an in-person hiring event to an online platform? Then follow these tips to successfully pivot your offline event to a virtual career fair online.
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5 Tips for Successful Multi-Employer Career Fairs
The Brazen Blog
Aug 13, 2021

5 Tips for Successful Multi-Employer Career Fairs

While no two events are alike, there are some tried-and-true best practices to help you host an incredible multi-employer career fair— especially if you’re looking to add a virtual component to an existing event series — or need to quickly stand up an online event to replace a previously planned in-person event. Try implementing one or all of our top suggestions to make your multi-employer job fair a resounding success for both planners and attendees alike!
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Why You Need To Double Down on Recruitment Marketing Right Now
The Brazen Blog
Aug 11, 2021

Why You Need To Double Down on Recruitment Marketing Right Now

Applying marketing principles and strategies to your talent acquisition efforts helps employers stand out and compete for attention, which is especially important amid a talent shortage (like, you know, the present). Investing in recruitment marketing is the best way to quickly improve your recruiting outcomes, while also laying the groundwork for long-term gains. Let’s explore why now is the time to act.
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Recruitment Marketing 101
The Brazen Blog
Aug 10, 2021

Recruitment Marketing 101

As the competition for available talent heats up, many employers need to invest more in recruitment marketing in order to stand out from the crowd and connect with the right candidates. Here are the basics of recruitment marketing you need to know.
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The #1 Way to Connect with Top Candidates During Your Virtual Event
The Brazen Blog
Aug 04, 2021

The #1 Way to Connect with Top Candidates During Your Virtual Event

Have you ever been in a virtual event and started a conversation with someone and knew immediately that it wasn’t going to go anywhere? Either because the candidate was not interested in the job you were hiring for (e.g. they were actually looking for a job as an RN and you’re hiring for IT!) or they were not as qualified for the role (e.g. the role required fluency in Portuguese but the candidate is fluent in English and Spanish)? Talking to the wrong candidates can be a waste of everyone’s time. Well, with Brazen’s enhanced Scheduled Chat features, you control which candidates you connect with and when, all within the Brazen Virtual Event Platform.
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