Sourcing Marketplace

Supercharge Your Hiring Events with a Sourcing Marketplace Strategy

Sep 17, 2021 - Sam Smith

If you’ve used Brazen’s virtual hiring event software before, you’re already familiar with the power of virtual events to have conversations with great candidates and move them through the recruitment funnel. You probably know how to build engaging, interactive events that enable you to have conversations with promising candidates and inspire them to apply. But have you ever worried that, for all your effort, turnout may be disappointing? After all, the success of an event is largely determined by how many people you reach. Planning and executing successful events takes a significant investment of both time and money for recruiting teams, so you’ll want to reach as many qualified candidates as possible to make that investment pay dividends.

If you build it, they will come… right?

If only it was that easy! Even if you’re offering great employment opportunities with a popular company, the fact is that it’s tough to get someone’s time and attention. The thought of a job search is daunting for people, and it’s why Brazen started building virtual event software nearly a decade ago: it’s a much better candidate experience to attend a virtual event, where people can learn more and ask questions, than it is to spend time applying for a job and wondering if they’ll ever hear back. The same logic applies to event promotion – in order to get candidates’ attention, and enough of those candidates, you’ll have to cast a wider net.

How are you currently promoting your events? You may be sending emails to your talent community, promoting on social media, and leveraging a few trusty groups or organizations. That’s a good start, but it won’t help you uncover new candidate sources. It’s so important at this stage to truly attract talent. This will fill your candidate pipeline, help you meet your DEI hiring goals, and ultimately drive the candidates you want to hire to your event.

An events sourcing strategy: critical for success

You’re likely using a sourcing strategy for your jobs reqs, but what about your events? You may be including a link to your event in your job reqs, but if you’re not promoting them as events, you’re missing a big opportunity. There are great passive candidates who would be interested in learning more, but aren’t quite ready to apply yet. It’s important to distinguish yourself in a crowded job advertising market by specifically marketing your events. You’re offering something of value that makes you stand out from the crowd. If you were a job seeker, would you rather A) open a job req and click an apply now button, and spend an hour applying for a job just to wonder where that app is going to end up, or B) attend an event and ask questions to learn more before you decide if it’s the right job for you?

Sourcing the right candidates for your events

Enter the Brazen Sourcing Marketplace, built to take the time and effort out of marketing events so that recruiting teams can focus on what they do best – building and hosting great events. Brazen has partnerships with established candidate sources, as well as expertise in promoting events, so you don’t have to figure it all out yourself. When you use the Sourcing Marketplace, you can:

  • Get everything you need in one place. You don’t have to worry about managing multiple vendors – Brazen’s sourcing marketplace has candidate sources that range from targeted to broad, and from hourly to professional. So whether you need to make volume hires, or are conducting a high-level search, you have access to the candidates you need.
  • See which candidate sources are performing best. Through Brazen’s event platform data, you can see which partners are delivering the best candidates – and you can see how engaged these candidates were with your event. Brazen’s team will work with you to redirect budget and double down on what’s going to drive great results for your events.
  • Get more for your money. Now that you’re making budget decisions based on data, you’re not overpaying for sources that don’t yield candidates. Your Brazen team will work with you to optimize campaigns for your goals specifically.

If you're interested in supercharging your virtual events strategy and getting better candidates for your recruiting spend, visit to learn more.