May 04, 2019
Job seekers want you to keep your message simple
What do car manufactures and recruiting have in common? Well, the simple fact that in order to sell cars, car companies most keep their message simple. So simple, that people associate your company with only one word. Take Volvo for example. Even though Volvo is no where near the safest car on the market, everyone associates Volvo with safety. That is the exact same thing recruiters need to be thinking about when messaging their own company and position. What's that one key word that you want job seekers and candidates to latch on to? If you find that, you give yourself a fighting chance to attract top talent. If not, you confuse the heck out of your audience.