Brazen Videos

In this episode, Joe Matar, Director of Marketing at Brazen, Josh Zywien, CMO at Smashfly, and Ryan Drummond, Founder and CEO of The Athlete Book, break down Smashfly's 2019 Recruitment Marketing Benchmark report. Plus, learn about the recent integration between Brazen and Smashfly, and details on the upcoming TransformHR conference.

Barcelona hasn't always been known as a destination city. Prior to 1992, which was when Barcelona hosted the Olympics, Barcelona was in rough shape. Buildings were dilapidated, crime was on the rise, and there were no beaches. But Barcelona dug in and very quickly turned things around. They actually shipped in sand from inland to create the beautiful artificial beaches we know today, they updated historic buildings, and reduced much of their crime. And today, Barcelona is a destination city around the world. And you can do the same with your employer brand. But you have to start somewhere and you have to start NOW. Update that career site, update your message, and create new job descriptions that align with your brand.

If you're in recruiting, you're likely getting asked a lot of the same questions, all day, every day. And the biggest trap you can fall into is showing your frustration to a candidate that asks a question you've answered a million times. The candidate doesn't know you've been asked this question a million times, nor do they care. So put a smile on your face and treat that candidate with respect, answer that question, and that's how you'll create a great candidate experience.

In this short clip, Cody Winters from 3Pillar Global shares how his organization is using hack-a-thons to find, attract, and hire top technical talent. The hack-a-thons are fun for candidates but also give 3Pillar an efficient way to find and test top talent all at once.

While many recruiters are evolving their strategy to create more high-quality content like employee stories and then sharing this content on LinkedIn, a frequent struggle we hear about is that this content is not seen by many people on LinkedIn. But unless you have a large following on LinkedIn, this is likely going to be the case. But there is a way to overcome this barrier and it all has to do with repurposing your content. Instead of only sharing your content just once on LinkedIn, don't be afraid to share it multiple times. And check out our latest video to get more advice from Joe on how to get more miles out of your videos.

Learn how Jen Ures at Adventist Health used Pandora to recruit. You heard that right, Pandora!

What do car manufactures and recruiting have in common? Well, the simple fact that in order to sell cars, car companies most keep their message simple. So simple, that people associate your company with only one word. Take Volvo for example. Even though Volvo is no where near the safest car on the market, everyone associates Volvo with safety. That is the exact same thing recruiters need to be thinking about when messaging their own company and position. What's that one key word that you want job seekers and candidates to latch on to? If you find that, you give yourself a fighting chance to attract top talent. If not, you confuse the heck out of your audience.

In this short video, Joe Matar, director of marketing at Brazen, explains how you can use the power of the psychology technique, reciprocity, to persuade job seekers to come join your team. Watch the video now to learn this super easy secret.

Have you ever wondered how you get more likes, comments, and shares on your LinkedIn posts? Then watch Joe's video to give you his number one secret to achieving success on LinkedIn and in video.