Brazen Videos

Talent Acquisition Talks Network host, Joe Matar, shares marketing advice and chats with industry leaders.
How to repurpose content on LinkedIn to attract more job seekers
The Brazen Blog
May 13, 2019

How to repurpose content on LinkedIn to attract more job seekers

While many recruiters are evolving their strategy to create more high-quality content like employee stories and then sharing this content on LinkedIn, a frequent struggle we hear about is that this content is not seen by many people on LinkedIn. But unless you have a large following on LinkedIn, this is likely going to be the case. But there is a way to overcome this barrier and it all has to do with repurposing your content. Instead of only sharing your content just once on LinkedIn, don't be afraid to share it multiple times. And check out our latest video to get more advice from Joe on how to get more miles out of your videos.
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Pandora in recruiting? Finding the channels that are underused for recruiting
The Brazen Blog
May 09, 2019

Pandora in recruiting? Finding the channels that are underused for recruiting

Learn how Jen Ures at Adventist Health used Pandora to recruit. You heard that right, Pandora!
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Job seekers want you to keep your message simple
The Brazen Blog
May 04, 2019

Job seekers want you to keep your message simple

What do car manufactures and recruiting have in common? Well, the simple fact that in order to sell cars, car companies most keep their message simple. So simple, that people associate your company with only one word. Take Volvo for example. Even though Volvo is no where near the safest car on the market, everyone associates Volvo with safety. That is the exact same thing recruiters need to be thinking about when messaging their own company and position. What's that one key word that you want job seekers and candidates to latch on to? If you find that, you give yourself a fighting chance to attract top talent. If not, you confuse the heck out of your audience.
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How to use the power of reciprocity to persuade job seekers to join your team
The Brazen Blog
May 02, 2019

How to use the power of reciprocity to persuade job seekers to join your team

In this short video, Joe Matar, director of marketing at Brazen, explains how you can use the power of the psychology technique, reciprocity, to persuade job seekers to come join your team. Watch the video now to learn this super easy secret.
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The number one secret to getting your content noticed on LinkedIn
The Brazen Blog
Apr 25, 2019

The number one secret to getting your content noticed on LinkedIn

Have you ever wondered how you get more likes, comments, and shares on your LinkedIn posts? Then watch Joe's video to give you his number one secret to achieving success on LinkedIn and in video.
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[WEBINAR] Putting the conversation back into recruiting with Becki Feldmann and Joe Matar
The Brazen Blog
Apr 22, 2019

[WEBINAR] Putting the conversation back into recruiting with Becki Feldmann and Joe Matar

Want to learn the secret to connecting with the 80% of job seekers who are interested but not yet ready to apply to your jobs? Then watch the recording of our webinar we hosted with Becki Feldmann from SSM Health as we shared tips and tricks on the psychology behind influencing candidates as well as 5 techniques to master conversational recruiting.
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How to create remarkable content to attract top talent
The Brazen Blog
Apr 15, 2019

How to create remarkable content to attract top talent

At least once year, Ed Nathanson studies the trends in content by consuming content across various channels like blog posts, Facebook, Twitter and LinkedIn. And time and time again he finds that the best content either has heart or humor. So if you're in talent acquisition and you're looking to attract top talent with your content, start with this simple question: Does it appeal to the heart or does it appeal to humor? If not, it's like not worth creating. Find out Ed's advice in this short interview clip.
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How to build an employer brand by doing what's right
The Brazen Blog
Apr 11, 2019

How to build an employer brand by doing what's right

Andy Shearer works for a company that is so much more than its products. In the past couple years, KEEN Footwear has donated its entire annual marketing budget to a good cause, given employees time off to volunteer, and purchased their own manufacturing plants to control the working conditions up and down the manufacturing process. Watch this short clip to learn how Andy and his team are turning "doing what's right" into the stories they tell job seekers.
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4 ways to use social psychology to influence job seekers
The Brazen Blog
Apr 03, 2019

4 ways to use social psychology to influence job seekers

If you want to truly be able to influence job seekers, you have to know how they think. And what better way to tap into the way we think than to understand social psychology. In our latest whiteboard session, Joe Matar, director of marketing at Brazen, pulls from research down by Robert Cialdini in his book, Influence, and breaks down 4 ways you can use social psychology to influence job seekers.
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