Brazen Videos
Talent Acquisition Talks Network host, Joe Matar, shares marketing advice and chats with industry leaders in the TA space.
Hiring Through the Great Resignation with Dani Laven
On today's episode of Talent Acquisition Talks, listen as Dani Laven, two-time Rally Awards winner and Talent Acquisition Operations and Employment Brand Manager at PetSmart discusses the differences between employer brand and recruitment marketing, as well as how both can be successfully used to combat the Great Resignation. Use her experiences and talent acquisition tips to help you successfully hire and retain quality candidates (particularly seasonal ones) in this highly competitive job market.
![[WEBINAR] Putting the conversation back into recruiting with Becki Feldmann and Joe Matar](https://brazen-production.nyc3.digitaloceanspaces.com/brazen_uploads/_768x512_crop_center-center_none/41427/advice-from-a-marketer4.jpg?mtime=20201020213437&focal=none&tmtime=20220718193602)
The Brazen Blog
Apr 22, 2019
[WEBINAR] Putting the conversation back into recruiting with Becki Feldmann and Joe Matar
Want to learn the secret to connecting with the 80% of job seekers who are interested but not yet ready to apply to your jobs? Then watch the recording of our webinar we hosted with Becki Feldmann from SSM Health as we shared tips and tricks on the psychology behind influencing candidates as well as 5 techniques to master conversational recruiting.
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The Brazen Blog
Apr 15, 2019
How to create remarkable content to attract top talent
At least once year, Ed Nathanson studies the trends in content by consuming content across various channels like blog posts, Facebook, Twitter and LinkedIn. And time and time again he finds that the best content either has heart or humor. So if you're in talent acquisition and you're looking to attract top talent with your content, start with this simple question: Does it appeal to the heart or does it appeal to humor? If not, it's like not worth creating. Find out Ed's advice in this short interview clip.
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The Brazen Blog
Apr 11, 2019
How to build an employer brand by doing what's right
Andy Shearer works for a company that is so much more than its products. In the past couple years, KEEN Footwear has donated its entire annual marketing budget to a good cause, given employees time off to volunteer, and purchased their own manufacturing plants to control the working conditions up and down the manufacturing process. Watch this short clip to learn how Andy and his team are turning "doing what's right" into the stories they tell job seekers.
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The Brazen Blog
Apr 03, 2019
4 ways to use social psychology to influence job seekers
If you want to truly be able to influence job seekers, you have to know how they think. And what better way to tap into the way we think than to understand social psychology. In our latest whiteboard session, Joe Matar, director of marketing at Brazen, pulls from research down by Robert Cialdini in his book, Influence, and breaks down 4 ways you can use social psychology to influence job seekers.
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The Brazen Blog
Mar 27, 2019
How Jennifer Newbill, Director of Employer Brand at Dell, increased reviews on Glassdoor
Jennifer Newbill and the Dell talent acquisition team are Glassdoor pros. One way they've gotten there is 1) being okay with knowing you cannot control the message 2) responding to the hundreds of reviews that employees (current and former) leave on Glassdoor. Find out how in part 2 of our interview with Jennifer.
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The Brazen Blog
Mar 25, 2019
How to get employees to leave reviews on Glassdoor with Jennifer Newbill from Dell
Jennifer Newbill and Dell were earlier adopters of proactively managing Glassdoor reviews. In part 1 of our interview with Jennifer, learn how you can encourage current employees to leave reviews.
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The Brazen Blog
Mar 20, 2019
Kumari Williams, Director of TA at HARMAN International on employer branding strategy
In part 2 of her interview with Joe Matar, Director of Marketing at Brazen, Kumari Williams discusses the challenges and obstacles they encountered during HARMAN's most recent employer branding project. She also explains the structure of their steering committee she put together to help navigate the project. Learn which groups she pulled in.
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The Brazen Blog
Mar 18, 2019
VP of Marketing at 3Pillar, Margaret Irons, gives advice to recruiters
Margaret Irons and Joe Matar are two top marketers and their expertise was on display at the MarTech19 conference in Washington D.C. as they were panelists of the inbound and outbound marketing mix session. And every time Joe is with another marketer, he likes to get her or his advice on how recruiters can be better marketers. Listen in to find out what Margaret has to say.
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The Brazen Blog
Mar 06, 2019
How to start an employer branding project with Kumari Williams from HARMAN International
In part 1 of her interview with Joe Matar, Kumari Williams, Director of Talent Acquisition and Employer Branding at HARMAN International, talks about how to start an employer branding project. She gets into the details of research and how to activate that research into your EVP and employer brand. Watch part 1 to learn how.
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