How to use virtual recruiting to hire entry level employees

Sep 03, 2020 - Cat DiStasio

Let’s bust a virtual recruiting myth today. Many people think virtual recruiting tools work best or can only be used to recruit for positions that require advanced degrees and years of experience. Not so! As more employers pivot to virtual recruiting in the midst of the pandemic, we’re seeing overwhelming success in another area of hiring: entry level positions.

This news isn’t entirely unexpected. For years, we’ve supported employers who focus most of their virtual recruiting on entry level employees, including interns. If your organization needs to hire large volumes of entry level employees, read on to learn why virtual recruiting tools are a great fit and how to tailor your strategy to connect with the right candidates for your job openings.

Playing the numbers

One of the biggest advantages of virtual recruiting tools is two-fold: volume and speed. Virtual recruiting events help employers connect with more candidates than in-person job fairs, and screen them faster. Recruiters or hiring managers can have text chats with multiple candidates simultaneously, taking full advantage of every minute of the recruiting event. Being able to move candidates through the recruiting process faster also helps employers keep candidates engaged, and positions organizations to better compete against other employers that are recruiting in the same talent pool.

Generation Z has grown up belonging to virtual communities and leaning on technology to communicate, so they’re already comfortable with virtual communication tools. Using virtual recruiting tools to connect with potential employers should come naturally to them. It’s worth noting, though, that Gen Z employees also crave face-to-face communication, even if it’s virtual, so video interviews and chats are a great way to get their attention.

Leaning on partnerships

When recruiting any group of candidates, one of the biggest challenges is getting the news of your openings and recruiting events to the right people. Targeting entry level talent in certain geographic areas or industry niches becomes a lot easier when you meet candidates where they are. Employers should partner with universities and associations that are already well-connected to your ideal candidates. One of Brazen’s partners, WayUp, is one such organization, and their online community and virtual job fairs help connect employers with entry level talent across the country.

Tapping into virtual campus recruiting events hosted by a school or another organization is an effective way for employers to connect with entry level talent, but it can also mean you’re competing against other employers for attention. Another strong strategy is to host your own virtual recruiting event and invite students and graduates from multiple universities and organizations in your area. Being the only employer can help you attract more candidates, especially if your organization has a strong employer brand that makes people want to come work with you.

Consider micro-internships

Micro-internships are another innovative way to fill your talent pipeline. A micro-internship is a small project that usually costs far less than a traditional internship, while still giving you a preview of what a soon-to-be graduate can do. It also expands your pool of internships because instead of having one person doing a summer-long internship, you can have ten students do micro-internships. This fills up your candidate pool for entry level hires for the following year and you can make hiring decisions on actual work performance, as opposed to just a resume.

Building trust through relationships

As we mentioned earlier, today’s youngest job seekers are comfortable communicating through technology and they place a high value on face-to-face communication, even if it’s virtual. Virtual recruiting tools help recruiters and hiring managers connect on a personal level in  one-on-one chat, whether text or video, and those interactions build trust between candidates and recruiters/potential employers. These days, technology actually helps employers create meaningful human connection via virtual recruiting tools and events, and you’re always bound to make better hires when you deliver the candidate experience job seekers want.

Entering a new realm of virtual recruiting

Many employers are using virtual recruiting tools to connect with hard-to-find talent with increasing frequency, and the results are consistently positive. When it comes to finding entry level employees, employers are finding that virtual recruiting is a common sense fit for the target audience’s feelings about technology and desires for personal communication. Understanding the benefits of virtual recruiting and knowing how to build a strategy that targets your ideal candidates will help you fill your entry level positions this year, and prime your pipeline for your next wave of hires in the months and year to come.

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