Why employers and universities are taking their career fairs online
Cue virtual career fairsThis is why MTU decided to move things online, and they are leading the way when it comes to virtual career fairs. Instead of simply hosting virtual career fairs to connect their students with employers, they’re also teaming up with other universities, in order to open up their events to more students and employers; thus, creating a massive marketplace that benefits all parties. After just their first virtual career fair in March 2018, MTU, the students and the employers are already seeing great results.
If you build it (online) they will comeOur current generation of college students grew up in a purely digital world. That means that they spend the majority of their communication online. From Snapchat to Facebook Messenger to Houseparty (never heard of Houseparty? It’s an app that allows you to connect with a group of your friends or family in video conversations. Up to 16 people at once. “Let’s hangout” has a whole new meaning.). There’s just way too much momentum in online messaging apps to expect students to communicate any other way. Like at an in-person career fair. That’s why virtual career fairs are so attractive to the students. They can connect to the virtual career fair and talk with their future employer from the comfort of their dorm room, lava lamps and all. Here's what the students had to say: "[I liked] getting to know companies from the comfort of my room." -MTU STEM Career Fair Grad Student And the familiarity of the chat allows them to focus less on the environment and more on selling themselves, in a more efficient way. In turn, employers get a better idea of the student’s skills and experience. "I liked the fact that I could stay in line for multiple companies at the same time." -MTU STEM Career Fair Grad Student After the virtual career fair that MTU held in March, they sent a survey to participating students and 80% indicated they had some level of interest in attending another virtual career fair (I’d be happy if just 10% of folks that read this article want to read another one). And even better than the likelihood of students to return for another virtual career fair is the fact that 22% of the students got a follow up interview from the event. So it works for students, but what about for the employers?
For the employersAfter the event, we followed up with about a half dozen of the employers-- from Ford Motor, to General Dynamic Mission Systems, to WSP-- and the overwhelming consensus was that virtual career fairs are just as convenient for the recruiters as they are for the students. Less travel, less setup and no headache: “It was nice to set up our virtual booth ahead of time, to post disciplines we are hiring in. It's often difficult to go on-site and get a full day’s commitment from our teams. But by being able to sign into the event for an hour, from your desk, we got a lot more representation from our hiring managers." -MTU STEM Career Fair Employer Plus, the virtual career fairs give employers easy access to all the data. Depending on what questions the employers are asking in registration, recruiters can see information about the students, like what classes they’ve taken, their chat history and resumes. This helps recruiters quickly move students to interviews that meet certain requirements, while pipelining others who may have potential down the road but need more time.
Virtual career fairs lead to resultsAnd so far, the quality of students has been high. Employers tagged 58% of MTU’s STEM Virtual Career Fair attendees for actionable next steps: “pipeline,” “screen further,” or “interview.” This is consistent with what we’ve seen across all of Brazen’s virtual career fairs in 2018 to date: out of the thousands of attendees to virtual career fair events, an average of 62% of candidates are tagged for actionable next steps. All employers we spoke to said they would return to do another virtual career fair with MTU and their partners. I’d take that. And that’s why employers and universities are taking it online.
P.S. Can we send you an email with our awesome talent acquisition content every week or so?We won't overwhelm you and we'll make it easy for you to unsubscribe if you ever choose to do so.
The Brazen Blog
Sep 16, 2020
Weighing the pros and cons of virtual job fairs
Amid the pandemic, virtual job fairs have almost entirely replaced in-person career events. Virtual recruiting events are a logical step for keeping candidates and recruiters safe from the virus, while cutting costs and improving efficiency. Now that COVID case numbers are starting to wane in some areas, many talent acquisition leaders wonder if recruiting events will be able to ‘get back to normal’ sooner than later, and teams that haven’t yet pivoted to virtual events may question whether it’s even worthwhile at this point in the game.
The Brazen Blog
Sep 14, 2020
How to host a virtual hackathon
This year has been full of challenges your business must navigate to remain competitive. It’s become trickier to communicate with teams, to hire new talent, and to keep focused on your mission. There’s no need to let the events of the world interfere with your ability to innovate as well. Enter the virtual hackathon. Whether you want to connect with new development talent or simply improve engagement among your current team members, hosting a virtual event centered on problem-solving can help you continue moving forward.
The Brazen Blog
Sep 03, 2020
How to use virtual recruiting to hire entry level employees
Let’s bust a virtual recruiting myth today. Many people think virtual recruiting tools work best or can only be used to recruit for positions that require advanced degrees and years of experience. Not so! As more employers pivot to virtual recruiting in the midst of the pandemic, we’re seeing overwhelming success in another area of hiring: entry level positions.