Promoting your online career fair is the next logical and necessary step. After all, nobody will participate in your event if they never find out about it. There are a plethora of marketing channels you can use to promote your events but the channels you choose depend on the audience you are targeting.
For example, if you are targeting software developers, it may make sense to promote your online job fair on Reddit. However, if you are targeting nurses, you might promote your virtual job fair through a nursing association newsletter.
Another great way to promote your virtual hiring events is by leveraging your current database and email. Sending an email to past applicants that were not hired with a message that invites them to a virtual hiring event is a great way to stand out in a crowded email inbox by giving candidates an option other than apply now.
And let’s not forget about the basics: you should also be using social media, text recruiting, and programmatic advertising to promote your events. And lastly, make sure the details of your upcoming virtual job fair is on your career site. As job seekers pursue your site, they are likely to stay engaged with your employer brand if you give them the option to come chat with you in a virtual career fair.
In addition to the channels that you promote your hiring event, you will also want to consider the message that you are sending out. Keep the message short and to the point. Include details about the date and time as well as information about how to sign up.
And when it comes to your message, you don’t just want to assume candidates will show up to your event once they’ve registered. Make sure you are sending reminder emails to registrants with the same details mentioned above to help increase the chances that candidates will show up on the day of the virtual job fair.