7 benefits of virtual career fairs

Jan 09, 2020 - Cat DiStasio

COVID-19 is reason enough to switch to recruiting candidates virtually; it’s the only way to reach a wide audience of candidates without putting your team and your candidates at a health risk. But many top recruiters have been taking advantage of virtual career fairs way before any indications of a global pandemic.

Here are 7 benefits to virtual career fairs, COVID-19 aside. You may see some reasons to stick with virtual career fairs well beyond this pandemic.

Easy access

Perhaps the biggest benefit of virtual career fairs (especially when compared to in-person career fairs) is that virtual events eliminate the obstacle of geography. Candidates can join your virtual career fair from anywhere with the click of a button, making it easier to connect with ideal talent outside your immediate region. The convenience of a virtual career fair -- especially when held over the course of a few hours -- makes it easy for busy job seekers to participate. Anything you can do to make the recruiting process easier for your candidates will improve your results.     

Cost savings

Compared to in-person events, the cost of virtual career fairs is dramatically lower. Virtual events have no venue fees, there is no travel involved, and they require much less staff to execute. You can host a virtual career fair with just one or two recruiters (depending on the number of candidates you expect). On top of that there are no extra expenses for swag or refreshments (unless you want to digitally buy your candidates a cup of coffee which is always encouraged in my book!).

Time Savings

Having an in-person career fairs can take weeks or even months. From securing a venue to planning schedules to marketing the event, in person events can be overwhelming. Virtual career fairs, on the other hand, can be set up at lightning speeds in comparison, taking less than an hour to set up a virtual event or your recruiting team. Decide on the theme of your event (hiring for a specific job, diversity hiring, military hiring, etc.) add your favorite culture video, decide which information you want to collect from candidates (resumes, experience, etc.) and you’re ready to go!

top 4 virtual career fairs get a demo

More connections

Virtual career fairs allow you to have multiple, private conversations at once. Since everything takes place online, you can chat with multiple candidates at once. This makes it easy to make more connections with viable candidates during a virtual career fair than you could ever dream of making at an in-person event where you can only talk to one person at a time. Plus, virtual career fair platforms, like Brazen’s, will limit the amount of time you have to chat with a candidate so that you are making the best use of your time (and the candidate’s time).

Easily track ROI

Another perk of a virtual career fair is that you can rate the quality of candidates right from the virtual career fair platform. This makes it easy to track the ROI of your event and collect valuable information to inform your conversational recruiting strategy. Within the virtual career fair platform, you can manage candidates as well, by easily moving them to the next stage like phone screen, interview or pipeline for later follow-up.

Improved recruitment marketing

Virtual career fairs improve the efficiency of your recruitment marketing efforts. You can send invitations to a targeted list of candidates in your talent database or ATS and your results will be better than in-person events because candidates know how convenient an online event can be. On average, virtual career fairs have an attendance rate of 50% which is quite high compared to other in-person career events.

Customized for your requisition

Last but not least, virtual career fairs allow you to create a custom recruiting experience for the job seekers you wish to target. You can create and share content that speaks directly to the job seekers you have in mind, through hiring manager videos, job shadow videos and customized FAQs based on your candidate personas. Every aspect of your virtual career fair can be designed  to give candidates what they want Including a healthy dose of authenticity.  

Meet your next hires virtually

With benefits like these, virtual career fairs should be a central part of your conversational recruiting strategy in 2020 and beyond. Candidates will continue to favor organizations that work hard to improve the recruiting process and deliver the type of candidate experience they expect. Virtual career fairs are an easy way to reach that goal, especially considering how quickly they can be rolled out compared to in person events.

top 4 virtual career fairs get a demo

P.S. Can we send you an email with our awesome talent acquisition content every week or so?

We won't overwhelm you and we'll make it easy for you to unsubscribe if you ever choose to do so.

Related Articles/Posts

Rock Your Next Career Fair: Best Practices for Employers
The Brazen Blog
Jan 21, 2021

Rock Your Next Career Fair: Best Practices for Employers

Career fairs are one of the best ways for employers to connect with a lot of prospective candidates in a short amount of time. Since the onset of COVID-19, most job fairs have transitioned online, but the shift to virtual is a trend that shows no signs of slowing. Learn more about career fair best practices in this post.
Read More
What is the best online recruiting platform?
The Brazen Blog
Jan 20, 2021

What is the best online recruiting platform?

When considering the best online recruiting platform for your organization, it’s key to acknowledge that no singular tech solution can serve all online recruiting needs. To be effective and competitive, successful TA teams need a well-curated stack of tech tools. In this article, we’ll look at several different categories of online recruiting tools, explain their functions, and offer suggestions for finding the right solution for your organization in each category.
Read More
Virtual Recruiting Events Are Here to Stay
The Brazen Blog
Jan 15, 2021

Virtual Recruiting Events Are Here to Stay

Whether your company is planning to stay remote for the short term, gradually return to the office, or consider a permanent work-from-home solution, at least some of your recruiting will likely remain virtual from here on out, as the rise of hybrid recruiting (the combination of virtual and in-person recruiting tactics) is helping companies get better results at lower costs than a fully offline approach. One of the most important components of virtual recruitment is hosting virtual events. This guide will share an overview of how virtual recruiting events work and why they should be an integral part of your recruitment strategy--even in a post-COVID world.
Read More